The visuals finally drop for this awesome partnering between DJ Premier & Miguel.
Having dropped the audio and radio premieres last month, which were both instantly picked up by tastemakers across the board including DJ Target and Shortee Blitz at radio and Rolling Stone, Hot New Hip-Hop, Pitchfork, XXL Mag and The Guardian online, the Hip-Hop icon, DJ Premier, and R&B superstar Miguel, reveal the video for ‘2 Lovin U’.
With the video opening to the vision of Miguel, there is almost an instant sense of relief to know that both parties are bringing everything to the table for the visuals of this worthy record. With Preemo taking his certified position behind the decks, there’s a dreamlike glow to the video that throws back to some 80’s inspiration with the movement of scenes and flashes of gold and light throughout.
The hip hop icon and RnB super star have joined forces on this single that has been a long time coming. Ever the revolutionaries in their own fields, the pair have no hesitation in creating unpredictable music together that is destined to strike a chord. Having previously teased fans with the collaboration via a video snippet on Miguel’s instagram during his Wildheart album campaign, the release of the album, (which was later nominated for two Grammy Awards), left fans in suspense as the track mysteriously eluded the tracklisting.
Today the mystery is resolved as we not only get answers and closure, but a stirring new single, edged with rocky guitar riffs and splashes of Hip-Hop undertones as DJ Premier scratches through the beat.
Words courtesy of Ten Letter.
Watch the video here: